Don’t forget design research in design thinking

Don’t forget design research in design thinking

“Design thinking” and “the double diamond” are perhaps some of the most abused terms in tech today. While exploring more than one solution is a step in the right direction, design thinking without design research is only a quarter of the way there…

Where are the ethics in design ethics?

Where are the ethics in design ethics?

So often when we state “this is unethical” we really aren’t applying ethics at all. At best we are saying “I think this is wrong, so doing this is against my ethics”. In my latest post I give an overview of ethical theories and apply these theories to some “unethical tech” scenarios. I show most of them can be argued as ethical by applying these theories. I end with what is, I hope, a better frame to have these discussions going forward.

https://medium.com/@kaylajheffernan/where-are-the-ethics-in-design-ethics-1a9f5bc5641f?source=friends_link&sk=2512284a7a216d140aa4f7130c6089b1

Communicating a Rebrand to Your Users

Communicating a Rebrand to Your Users

Rebranding? There’s a lot online about why to rebrand, how to decide new colours, how to get people on board etc. But how should we alert users to the change? These 4 principles should help you guide your choices

https://medium.com/seer-medical/communicating-a-rebrand-to-your-users-eba127a19e0e

Yes, UX research is valid: How to handle assertions it’s not real research

Yes, UX research is valid: How to handle assertions it’s not real research

It’s only 5 people. That’s an assumption. It's just opinions. UX research isn't _real_ research. Sound familiar? Yeah, us too. That's why Caylie Panuccio and I wrote this post. If you’re a UX Researcher this article will help you fight some battles. If you’re not, it will help you understand the validity of qualitative research methods a little better.

Moving to Medium

All of my posts will be exclusively on Medium. I will, however, post here with a link to each new article (and the Friends link so that you by-pass the pay wall). I know that’s not the best experience for readers on here (having to click twice) but I promise it will be a better experience to read there.

Skeuomorphic design is dead, long live skeuomorphism

I know, I know — skeuomorphism ? What is it, 2012?

But, I’m not talking about Skeuomorphic design (where digital things look like real-world things e.g. your bin icon looking like a ... well… bin), I’m talking about skeuomorphism in the way users think about your product in relation to other products in the marketplace.