A quick note on setting expectations and increasing participant comfort (without leading)
8 things designers wish they could tell their younger selves
Skeuomorphic design is dead, long live skeuomorphism
I know, I know — skeuomorphism ? What is it, 2012?
But, I’m not talking about Skeuomorphic design (where digital things look like real-world things e.g. your bin icon looking like a ... well… bin), I’m talking about skeuomorphism in the way users think about your product in relation to other products in the marketplace.
Iconography. Good or bad? As always, it depends
Warping the space-time continuum with design
SUPR-Q 2: SUPR-Q Harder
At SEEK we’ve been experimenting with the SUPR-Q. We had a few hypotheses from our first study that we’ve explored through our second SUPR-Q Study. These are:
Tool limitations may negatively impact scores
Drop off could be addressed by improving the survey design
Even with addressing 1) and 2) the NPS would likely still be lower when measured as part of the SUPR-Q than an individual NPS rating, and skew towards aesthetic feedback given the questions asked.
Understanding how the SUPR-Q impacts the NPS
At SEEK we’ve been experimenting with the SUPR-Q. We first ran it as part of a usability test in face to face research (n=5) to trial, and then went full scale using an on site Hotjar poll (n=1,811) to get a more representative sample for our first benchmark. The SUPR-Q (Standardized User Experience Percentile Rank Questionnaire) is an 8 item questionnaire developed by MeasuringU that is used to measure the quality of the user experience. What actually impacts users likelihood to recommend?
Ghost Buttons — Not as bad as we thought?
Are ghost buttons really as bad as they've been made out to be? Ghost buttons are often touted as low-affordance, and it’s true of many of the examples we see — buttons with poor contrast placed over images making them difficult to use and confounds A/B tests. We say we are comparing ghost buttons and ‘normal’ buttons but we are really testing accessible vs inaccessible buttons, high vs low contrast designs, high affordance vs low affordance designs (and it’s not a surprise that ghost buttons lose). What happens when we test an accessible ghost button against an accessible solid button?
