6 May 2021

Why you need to observe your users

6 May 2021

Surveys are not enough and don’t tell you the whole story

Read the full story for free on Medium: https://kaylajheffernan.medium.com/why-you-need-to-observe-your-users-5c1fe85d6d47

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In 2015, I embarked on the journey of buying my first home. At that time, I wrote a blog post critiquing the UX of real estate websites through a, somewhat sarcastic, persona named ‘Kayla’ and listed out ‘her’ (my) user needs and how they weren’t being met. Discover how real estate websites have evolved from 2015 to 2024 through a personal lens. Spoiler alert – it still sucks, but it sucks a little less.

In this blog post, I evaluate how current real estate platforms address user needs such as viewing new properties, staying within budget, accessing accurate information, and managing inspection schedules. It suggests key improvements and practical recommendations for improving real estate website UX.

13 August 2024

UX of Everyday Things, UX

6 May 2021

Why you need to observe your users

6 May 2021

Sometimes it feels that UX Research has become synonymous with surveys. They’re cheap, easy & can reach large amounts of users. Sounds great, right? Wrong. Surveys are not enough

6 May 2021

23 March 2021

Four things I wish I knew earlier in my career that I now know

23 March 2021

I took a pause and then answered four things I am sure they were not expecting. My tips are about how to improve the health and happiness of your work life.

23 March 2021