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Kayla J Heffernan

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Communicating a Rebrand to Your Users
25 July 2019
Work example
Kayla Heffernan
Communicating a Rebrand to Your Users
Kayla Heffernan
25 July 2019
Work example

Communicating a Rebrand to Your Users

Kayla Heffernan
25 July 2019
Work example

Rebranding? There’s a lot online about why to rebrand, how to decide new colours, how to get people on board etc. But how should we alert users to the change? These 4 principles should help you guide your choices

https://medium.com/seer-medical/communicating-a-rebrand-to-your-users-eba127a19e0e

Source:https://medium.com/seer-medical/communicating-a-rebrand-to-your-users-eba127a19e0e

Tagged: UX, UX Design, Change Management, Seer Medical, Seer, Communication

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Supporting people and building capacity
11 August 2026
Leadership, Thought leadership
Supporting people and building capacity
11 August 2026
Leadership, Thought leadership

Whether I’m coaching an associate designer or managing an experienced team, my role is to build trust and psychological safety and help people thrive. The same curiosity I bring to understanding users is the mindset I bring to understanding the people I lead.

I’ve collected tactics over many years through self-directed learning (talks, readings, podcasts), structured professional development (conferences, courses, Melbourne Business School) and from other leaders.

You’ll notice a pattern in every tactic. None of them involves guessing.

They also aren’t forms to complete or assessments to run. They’re structured conversations to have with your team members, individually, early in your journey together

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11 August 2026
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How to set up a design practice from scratch
4 August 2026
Leadership, Thought leadership, Work example
How to set up a design practice from scratch
4 August 2026
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Design hire number one and don't know what to do? Read about the 6 steps I used to set up a design practice from scratch

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4 August 2026
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Why no one is following your instructions (and how to fix it)
3 February 2026
Work example
Why no one is following your instructions (and how to fix it)
3 February 2026
Work example

If no one is listening, it's probably a design problem. The tips in the article will help you craft messages people can actually understand and act on.

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3 February 2026
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Consistency isn’t optional — it’s core to usability
4 June 2025
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Consistency isn’t optional — it’s core to usability
4 June 2025
Work example

Is your style guide being ignored? It’s not just a branding issue — it’s a usability problem. Learn why consistency is core, not optional — and how to get teams on board.

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Work example
From 2015 to 2024: how real estate websites have evolved
13 August 2024
Thought leadership
From 2015 to 2024: how real estate websites have evolved
13 August 2024
Thought leadership

In 2015, I embarked on the journey of buying my first home. At that time, I wrote a blog post critiquing the UX of real estate websites through a, somewhat sarcastic, persona named ‘Kayla’ and listed out ‘her’ (my) user needs and how they weren’t being met. Discover how real estate websites have evolved from 2015 to 2024 through a personal lens. Spoiler alert – it still sucks, but it sucks a little less.

In this blog post, I evaluate how current real estate platforms address user needs such as viewing new properties, staying within budget, accessing accurate information, and managing inspection schedules. It suggests key improvements and practical recommendations for improving real estate website UX.

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13 August 2024
Thought leadership
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