Work example
Kayla Heffernan
Why no one is following your instructions (and ...

If no one is listening, it's probably a design problem. The tips in the article will help you craft messages people can actually understand and act on.

Why no one is following your instructions (and how to fix it)
Work example
Kayla Heffernan
Consistency isn’t optional — it’s core to ...

Is your style guide being ignored? It’s not just a branding issue — it’s a usability problem. Learn why consistency is core, not optional — and how to get teams on board.

Consistency isn’t optional — it’s core to usability
Thought leadership
Kayla Heffernan
From 2015 to 2024: how real estate websites ...

In 2015, I embarked on the journey of buying my first home. At that time, I wrote a blog post critiquing the UX of real estate websites through a, somewhat sarcastic, persona named ‘Kayla’ and listed out ‘her’ (my) user needs and how they weren’t being met. Discover how real estate websites have evolved from 2015 to 2024 through a personal lens. Spoiler alert – it still sucks, but it sucks a little less.

In this blog post, I evaluate how current real estate platforms address user needs such as viewing new properties, staying within budget, accessing accurate information, and managing inspection schedules. It suggests key improvements and practical recommendations for improving real estate website UX.

From 2015 to 2024: how real estate websites have evolved
Work example, Thought leadership
Kayla Heffernan
Why you need to observe your users

Sometimes it feels that UX Research has become synonymous with surveys. They’re cheap, easy & can reach large amounts of users. Sounds great, right? Wrong. Surveys are not enough

Why you need to observe your users
Thought leadership
Kayla Heffernan
Four things I wish I knew earlier in my career ...

I took a pause and then answered four things I am sure they were not expecting. My tips are about how to improve the health and happiness of your work life.

Four things I wish I knew earlier in my career that I now know

Communication

The different types of messages UXers need to remember to design

The different types of messages UXers need to remember to design

Handed off your designs only to find many questions raised during development? Remembering to design these 5 types of messages can help make development smoother and ensure better user experiences.

Communicating a Rebrand to Your Users

Communicating a Rebrand to Your Users

Rebranding? There’s a lot online about why to rebrand, how to decide new colours, how to get people on board etc. But how should we alert users to the change? These 4 principles should help you guide your choices

https://medium.com/seer-medical/communicating-a-rebrand-to-your-users-eba127a19e0e