Yes, UX research is valid: How to handle assertions it’s not real research

It’s only 5 people. That’s an assumption. It's just opinions. UX research isn't _real_ research. Sound familiar? Yeah, us too. That's why Caylie Panuccio and I wrote this post. If you’re a UX Researcher this article will help you fight some battles. If you’re not, it will help you understand the validity of qualitative research methods a little better.

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