So often when we state “this is unethical” we really aren’t applying ethics at all. At best we are saying “I think this is wrong, so doing this is against my ethics”. In my latest post I give an overview of ethical theories and apply these theories to some “unethical tech” scenarios. I show most of them can be argued as ethical by applying these theories. I end with what is, I hope, a better frame to have these discussions going forward.