We’ve trained users with the five or seven point Likert scale survey questions, where the middle point means “neither likely nor unlikely”. Yet on the NPS a 5 does not mean "neither" it means the users is a detractor. Does the NPS tell us what users really mean?
We haven’t been able to verb your noun
Building User Empathy Within Product Teams
The Fold Still Matters... Sometimes
In early web design we always used to talk about the "fold" - the part of the screen a user will see without scrolling down the page. Many think those who still consider the fold to be old school and outdated, but sometimes the fold still matters. If your website isn't the main goal you still need to consider the fold.
Designing for People you Didn't Know Existed
Last week a few of us from SEEK went to UX Australia, a conference dedicated to all things user experience. I gave a 10-minute talk at UX Australia which was recorded and will eventually be available but in the mean time here’s a sneak peak.
By now we all know we are not the user, it has been drilled in to us enough times. But how do you design for people you might not know exist. How many genders are there? You might think two if you’ve never met an intersex person.
