My experience in claiming partner airline points is a reminder that UX is just about my interaction with your web products, but with your whole company to achieve my goal, which in this case was frustrating, convoluted and unnecessary.
I'm recently back from a holiday. A proper holiday. As in, not staying a few extra days at the end of a conference, or after business, but a proper holiday. But, being me, I of course still had UX running through my head.
In the process of looking for flights, on multiple websites, I became extremely frustrated. The UX of travel is highly documented elsewhere (think the posts on re-designing boarding passes) and I've not analysed anything in great detail. Just a passing note to say: why can't I search for flights based on the arrival time, as opposed to departure time. Think about it, when you are on holiday you might need to be somewhere by a particular time, and it would be much easier than trial and error of different times and looking at when they arrive (especially because of the time difference, even if you know it's a 14 hour flight that math is well beyond my comfort level). The websites that are trying to aggregate and provide a better experience should consider putting in the arrival time feature.
What do you think? Would you use this feature?