Is your style guide being ignored? It’s not just a branding issue — it’s a usability problem. Learn why consistency is core, not optional — and how to get teams on board.
Work example
If no one is listening, it's probably a design problem. The tips in the article will help you craft messages people can actually understand and act on.
Work example
Is your style guide being ignored? It’s not just a branding issue — it’s a usability problem. Learn why consistency is core, not optional — and how to get teams on board.
Thought leadership
In 2015, I embarked on the journey of buying my first home. At that time, I wrote a blog post critiquing the UX of real estate websites through a, somewhat sarcastic, persona named ‘Kayla’ and listed out ‘her’ (my) user needs and how they weren’t being met. Discover how real estate websites have evolved from 2015 to 2024 through a personal lens. Spoiler alert – it still sucks, but it sucks a little less.
In this blog post, I evaluate how current real estate platforms address user needs such as viewing new properties, staying within budget, accessing accurate information, and managing inspection schedules. It suggests key improvements and practical recommendations for improving real estate website UX.
Work example, Thought leadership
Sometimes it feels that UX Research has become synonymous with surveys. They’re cheap, easy & can reach large amounts of users. Sounds great, right? Wrong. Surveys are not enough
