Cranking it up to 11

The UX process for each project is, and should be, different. This post documents the process I undertook for a green fields product at Apparel21. 

PHASE 1: PRELIMINARY RESEARCH 

  • Contacted clients who currently do activities covered by Product X

  • Performed survey / interviews to understand their current behaviour, tools they currently use and pain points 

PHASE 2: DATA ANALYSIS

  • Affinity mapping of qualitative data regarding the current practice 

  • Thematic analysis of responses

PHASE 3: SWOT ANALYSIS AND MPV DISCOVERY

  • SWOT Analysis to identify our strengths and weaknesses 

  • Competitor analysis to understand this space better 

  • Opportunities and threats based on competitor analysis

  • MPV determined

PHASE 4: MPV VALIDATION, FURTHER RESEARCH AND DATA ANALYSIS

  • Follow up survey and interviews to ensure MPV meets need 

  • More detailed data collection/analysis regarding requirements

PHASE 5: USER STORY AND USER FLOW/JOURNEY

  • User Stories created

  • User Flow / Journey mapped at a high level 

PHASE 6: SKETCHY WIREFRAMES

  • Created sketchy wireframes

  • Elicitation of new user stories and changes to flow

PHASE 7: PROJECT INCEPTION

  • Incepted epic with the research and sketchy wireframes

  • Broke epic down in to smaller user stories

PHASE 8: PAPER PROTOTYPE AND USABILITY TESTING

  • Created paper prototype 

  • Created user tasks and script

  • Performed usability testing with real users

PHASE 9: UX IMPROVEMENTS 

  • Collated responses 

  • Analysed results 

  • Presented results

  •  Created new user stories for UX improvements

PHASE 10: INCREMENTAL DEVELOPMENT 

  • Developers created Product X with collaborative UX design and graphic design input 

  • UX review before moving stories to testing

PHASE 11: CONTINUAL UX IMPROVEMENTS AND VALIDATION

  • Usability testing with users throughout development  

  • Responses collated 

  • Results Analysed and presented 

  • UX improvements fed back as stories