We often make assumptions about blind users, however blind users are not homogenous. They differ as much as sighted users in terms of technical ability and search strategies. Just as not every sighted person is tech savvy, not every blind person knows how to use a screen reader well, or utilizes all the power features. This literature review explains the online and search behaviours of blind individuals
We use colour as a signifier for people, places and things all the time. Probably more than you realise. About 8% of Australian males and 0.4% of females are colour blind. Like all people with ‘disabilities’, there are certain things colour blind people can’t do. Design can help make the world more accessible to ensure they can do everything those with ‘normal’ vision can. I explore ways to deign for colour blind users, which often improves the experience for everyone.
We’ve trained users with the five or seven point Likert scale survey questions, where the middle point means “neither likely nor unlikely”. Yet on the NPS a 5 does not mean "neither" it means the users is a detractor. Does the NPS tell us what users really mean?